- displayed a number of products
- distracting images
- too much information
- not categorized
- disorderly chaos
...
Agren is a Norwegian website selling electronics and appliances. The website displays a variety of items in complete disorder. The images of products are crammed on one-page making it distracting. The design ignores the layout and makes the users easily get lost. The website is trying to give too much information all at once without categorizing anything. It also uses various font sizes and too many colors on texts leading to a lack of hierarchy and clarification.
While the website is chaotic, it has an index and search option for the users to navigate. The problem is it is confusing to see what kinds of products they have. It is hard to tell the identity of the company. The information the website tries to convey is unclear.
To create a good website, it has to have a more efficient composition, distinct hierarchy, and clear look of the landing page. This website needs to draw the visitors’ attention who are interested in purchasing these products.
